How Proximus gave their business units an energy boost with KeepMoving (VIDEO)

KeepMoving allows companies to energise their employees through challenges with playful gamification, rewards and inspiring content. Let’s take a closer look at Proximus their challenges.

Proximus is the largest of Belgium’s three mobile telecommunications companies and is a part of Proximus Group (previously Belgacom Group).

📢 What Proximus said

This challenge clearly stimulated our people to work on their mental and physical health, and stimulated new habits like walking meetings. It also generated a nice dynamic in the teams who shared their results and anecdotes.

Jim Casteele – Chief Consumer Market Officer and Member of the Executive Committee at Proximus

🎯 The challenge

Proximus organised multiple challenges with KeepMoving. This case study takes a closer look at the CBU Energy Boost for their Consumer Business Unit (CBU) that was organised in March ’21.

Employees of CBU received a unique code to unlock their challenge on the platform. They connected their sport app or wearable (eg. Strava) to the platform to automatically synchronise their activities in a seamless manner. Their target was to collect 2,021 minutes of sports activities from Monday March 1st until Sunday March 28th together with a team of 6 people.

Participants could walk, run, cycle, swim or perform other types of sports activities to reach their team target. But most important of all we challenged them to work together to achieve their goal. During the challenge they got real-time updates on their progress through leader boards and insights on the platform. A weekly inspiring blog post motivated them to keep moving and create awareness about physical and mental wellbeing in a fun and gamified way.

🔎 Outcome and benefits

The challenge was a success with more than 700 participants across 140 teams. Each team registered on average 4,500 minutes of sports during the challenge. All participants collected more than 600,000 minutes in total.

Also the weekly inspiration mails were well received with an openings rate of 76% and a click-through rate of 91%.

As a result of this challenge CBU donated € 5,000 to Bednet and ClassContact.